Marketing Manager B2B Marketing

5 days left

Edinburgh, Scotland
£28000 - £32000 per annum + 10% bonus
08 Sep 2016
06 Oct 2016
Contract Type
Full Time

Marketing Manager, Telecoms, Technology B2B Marketing

Regional Marketing Manager is needed by this leading Fibre Telecoms company to be based out of their Edinburgh office.

In the role you will deliver the Management and execution of targeted B2B marketing campaigns in the companies project cities within the Scottish region (Glasgow, Edinburgh, Aberdeen) to stimulate awareness, drive lead generation and support the company's local and regional partners to meet and exceed our indirect sales targets.

Key Responsibilities:
* Planning, delivery, optimisation and evaluation of B2B lead generation campaigns (Direct mail, Email, Online Advertising, Events, PR, Social Media)
* To develop and manage partner / reseller marketing relationships within allocated towns and cities and manage all local channel marketing activities with support from central marketing departments
* Clear and effective copywriting for presentations, DM, sales collateral, web content, case studies, blog-posts and PR activity
* Creation and in life management of compelling and effective marketing collateral to support commercial and operational teams and objectives (presentations, landing pages, email campaigns, print, video)
* Management and optimisation of city marketing campaign budgets and allocation of spend to meet lead generation and sales targets
* Administrative duties including lead & data management, website management and reporting

Essential Skills:
o Experience in marketing in a B2B environment (ideally within the telecoms or technology sectors)
o Proven track record in executing multi-channel, on and off-line, marketing campaigns to generate leads (e.g. Direct Mail, Email, Events, Social Media etc.)
o Effective management of client relationships o Excellent copy-writing skills with experience in collateral creation
o Ability to travel around your region (approx. 1 day per week) and to head office in London (approx. 6 times per year)
o Excellent written and verbal skills
o Creative and strategic thinking
o Effective organisational skills

Desirable skills:
o An interest in and working knowledge of telecoms technologies o Experience of in-channel marketing/co-marketing activities
o Experience in several of the following software applications & online services:
 Pardot
 SalesForce
 Wordpress
 Adobe Photoshop / Illustrator / InDesign
 LinkedIn/Facebook/Twitter/Hootsuite (for advertising and B2B campaigns)

Exciting chance to joing this growing vibrant comopany please send your CV if you fit the bill.

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