How to Market Yourself

You know you’re good at your job and have a lot to offer but you’re always being passed up for promotion or just missing out on landing that dream job.

Why? The answer is probably because you’re not selling yourself as well as the other candidates.

Here, we look at five ways to market yourself better and show you are the best person for the job.

Be web wise

If you don’t already have a profile on LinkedIn, now is the time to create one. The networking site is a bit like Facebook for professionals – and is used increasingly by businesses to advertise vacancies and head-hunt new staff. When writing your profile, make sure it’s clean and concise, with no typos or errors. Nothing puts a prospective employer off like sloppiness and poor spelling and punctuation.

Polish your CV

If you’ve been in the same job for a while, chances are your CV is in need of a little TLC. Include any promotions or new responsibilities you’ve been given within the workplace. Have you completed a night class, learned a language or done some voluntary work? If so, these sort of things can all be added to the personal statement section of your CV.

Hone your elevator pitch

Imagine you have one minute alone with your dream employer to sell yourself – what would you say? This is known as the elevator pitch. Identify what your unique selling point is, what makes you different from everyone else. This could be additional qualifications you’ve gained or awards you’ve achieved or a personal interest you have that’s relevant to your career.

Network, network, network

As much as networking online is important these days, it’s just as important to get out there and meet potential employers in real life. Find out if there are relevant clubs or groups you can join or conferences and seminars related to your industry you can attend. Make sure you look the part, you’re approachable and friendly – and always carry some business cards with you.

Identify your targets

So you’re fed up with your current work situation – but what exactly are your goals beyond simply finding a new job? Where do you see yourself in five or ten years time? What role do you see yourself in? Which companies would you love to work for? Coming up with a targeted plan of action will help you to achieve those goals.

Looking for a new job? We have thousands of vacancies online at Scotcareers right now.

Leave a Reply